The easist way to grow your Shopify revenue isn’t getting more traffic.
It’s making more money from the traffic you already have.
That’s where cart page upsells shine. These smart, low-friction offers let you increase average order value (AOV) right before checkout, without adding any barriers to purchase.
In this post, we’ll break down 10 inspiring cart page upsells examples that combine clean design with conversion-savvy logic.
Whether you're running a one-product store or scaling a complex DTC catalog, these examples will give you clear ideas to test and implement today.
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Cart page upsells are targeted product recommendations, offers, or incentives shown before checkout - usually on the cart in the cart drawer (as pictured above).
Unlike post-purchase or thank-you page upsells, cart page upsells are designed to increase the order value before the sale is finalized.
They’re subtle, frictionless, and designed to feel like a helpful nudge rather than a sales push.
Here’s what makes them a high-converting tactic:
When done right, cart page upsells can drive 10% to 30% increases in average order value.
Let’s jump in and see how some of the best Shopify stores are leveraging cart page upsells to generate a bigger average order value.
When a customer opens the cart drawer on Gymshark, they’re greeted with more than just order info - they see dynamic upsells under “People Also Bought”. It’s a product carousel featuring related gear like socks, lifting belts, and backpacks.
What makes this stand out is the layered approach. It’s not just a single product or message, but a curated selection that’s personalized and visually striking. Combined with free shipping progress and promo logic, the experience feels guided, not crowded.
Takeaway: Use layered cart upsells to create a full mini-storefront inside the drawer. This works especially well for lifestyle brands with a wide product ecosystem.
ReConvert user, OddBalls adds a playful, high-converting twist to their cart drawer by offering matching socks as a discounted product bundle. The upsell copy - “Fancy some matching socks? Buy now and save £5!” - is casual, timely, and value-packed.
It also includes a dropdown to select size, which adds personalization without friction. The visual of colorful socks next to a black-and-white product makes it pop visually, and the discounted price makes it an easy yes.
Takeaway: A themed bundle + clear discount = a powerful cart booster. You can set up similar targeted upsells just like this in minutes with ReConvert.
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Ratio Coffee uses a seamless cart upsell to offer a logical add-on: basket paper filters. The offer appears right in the cart drawer, framed with the helpful prompt “Complete your Ratio set up”. It’s subtle, relevant, and conversion-focused.
What makes this work is the ultra-clear context. Anyone buying a premium coffee machine likely needs filters too. The product name, price, and image are all visible, and the bold “Add” button makes the action frictionless.
Takeaway: Pair your hero product with its essential accessory. When the timing is right and the ask is simple, customers are more likely to say yes.
Happy Socks turns their cart page into a colorful upsell zone by showcasing a carousel of related socks under a clear, friendly header: “Complete your order”. Each item includes imagery, price, stock status, and a quick add button, making the decision fast and easy.
The upselling strategy here is volume and variety. Instead of pushing one item, they offer several. This taps into choice psychology and encourages impulse additions, especially with small-ticket products like socks.
Takeaway: Use bright visuals and multiple options to create a scroll-stopping upsell section. Perfect for stores with wide product catalogs and low-AOV items.
Beardbrand offers a clever digital upsell: for $1.99, shoppers can “Protect My Order” and add shipping coverage directly from the cart. It’s framed as peace of mind, not just an add-on.
This works because the value feels immediate. It reassures customers during a high-friction moment, checkout, and gives them a low-cost way to safeguard their purchase. The upsell uses bold contrast, simple copy, and a single-click CTA to drive action.
Takeaway: Don’t overlook digital or service-based upsells. Warranty, insurance, personalization, or shipping protection can all boost AOV without adding inventory or fulfillment complexity.
Adidas nails the upsell experience on the product page. After adding shoes to the cart, shoppers see a pop-up suggesting complementary items, like socks, that “will match perfectly”. It’s contextual, visual, and makes the next purchase feel like a smart, complete set.
But on the actual cart page? The experience slips. Their “Top Picks For You” section recommends the same shoes the user just added. That’s redundant and unlikely to convert.
Takeaway: Relevant recommendations drive conversions. Showing repeat items is a wasted upsell slot. Prioritize true cross-sells - think accessories, care kits, or apparel that enhances the main item.
GoPro combines a digital upsell and physical cross-sells for a powerful AOV strategy. When users add a product to their cart, they’re immediately offered a free 1-year GoPro Premium Subscription. The catch? It auto-renews at €49.99 after the first year. Still, the value is framed as a bonus, not a hard sell.
Then, on the cart page, they showcase discounted accessories like media mods, remotes, and tripods - all tightly aligned with the core product. Each item includes the original and sale price to drive urgency and perceived savings.
Takeaway: Use free trials or time-limited upgrades to hook customers early. Follow up with accessory cross-sells that feel like natural extensions of the main product. This dual-layer approach works especially well for brands selling kits, gear, or tech.
TUSHY turns their cart drawer into a value-focused upsell engine. Shoppers can instantly upgrade from one bidet to two, or bundle it with a matching stool. Each option clearly shows how much money the customer saves, like “$60 off” or “$19 off”.
This approach works because it combines convenience, personalization, and a financial incentive. Instead of overwhelming the shopper with separate products, TUSHY keeps it clean and choice-driven. The savings aren’t just implied - they’re spelled out in a dollar value.
Upsell.com helps you increase AOV with targeted offers across the full shopping journey, from product and cart to checkout, post purchase, and beyond.
Takeaway: Bundle upsells are a proven way to increase AOV, especially when paired with transparent, dollar-value savings. Great for gifting, multi-use households, or product ecosystems.
Cuts Clothing promotes its VIP membership directly in the cart drawer, offering benefits like 20 percent store credit, free express shipping, and a recurring monthly credit. It’s positioned as a smart value move, especially for repeat buyers. The sign-up bonus is highlighted in yellow, creating urgency and drawing attention to the immediate benefit.
At €106.95 per year (only revealed after adding it to cart), this is a high-AOV digital upsell. But it works because the offer is broken down clearly, showing customers how they’ll save over time and what they get upfront.
Takeaway: If you offer memberships or subscriptions, the cart is a strategic place to pitch it. Use bullet points, clear savings, and upfront rewards to make the value obvious.
Yellow Beauty uses a smart upsell tactic in their cart drawer by encouraging shoppers to upgrade to a set. If you add a single face mask, the cart suggests “The Power Couple” bundle, which includes complementary items and clearly shows a $15 savings.
The visual layout is clean and inviting, and the upsell feels like a natural next step rather than a detour. By reinforcing value with a simple savings message, the brand nudges shoppers toward a higher AOV without pressure.
Takeaway: Use small bundle upgrades and lead with savings. This approach works especially well for wellness, skincare, and CPG brands where sets feel like smarter, more complete purchases.
Trashy Crisps takes a bold approach to cart page upsells by blending branded merch with mission-driven impact. In the “Recommended” section, shoppers can add a Trashy hat, t-shirt, or even donate $0.25 to carbon removal research.
While the product image for the donation item could be improved, the strategy is solid. This isn't just about boosting AOV, it's about giving customers a way to connect with the brand’s purpose and identity.
Takeaway: Try using upsells to reinforce your brand story. Offering low-cost, high-impact cause-based items or branded merch can deepen loyalty and increase order value at the same time.
Ridge Wallets packs their cart drawer with tightly curated upsells under “Best-Selling Add Ons”. Each item, like a Bolt Action Pen or AirTag Cash Strap, features a clear product image, discounted price, and an “Add & Save” CTA.
The presentation is sleek and aligns perfectly with Ridge’s minimalist brand. By emphasizing savings and showcasing only the most relevant products, they keep the upsell frictionless and appealing to high-intent shoppers.
Takeaway: Highlight your top-performing accessories right in the cart. Use discount language and high-quality visuals to seal the deal without overwhelming the user.
One of the most common questions we hear is whether to show upsells in a cart drawer or a full cart page. The answer depends on your goals, your product, and your customer journey.
Cart drawers are slide-out panels that appear after an item is added to the cart. They’re ideal when:
Examples:
These brands use the cart drawer to surface upsells without slowing the checkout process.
Cart pages are full-page views of the order summary. They’re better suited for:
Examples:
Here, the upsell gets more space to breathe and persuade.
Many successful Shopify brands combine the two. They hook the shopper with a fast, low-commitment upsell in the drawer, then expand on it with deeper offers on the cart page.
Takeaways:
Now that you’ve seen 12 real-world cart page upsells in action, let’s zoom out. What separates a good upsell from one that gets ignored?
Here are the core principles that make a cart page upsell effective—and how to apply them to your Shopify store.
The upsell should feel like a natural extension of what’s already in the cart.
Action: Recommend products that solve the same problem, enhance the main item, or help the shopper get more value.
Shoppers scan, not read. Strong product images and clean layouts catch attention.
Action: Use high-quality images, tight cropping, and consistent design to make your upsell pop inside the cart.
Let customers know what they gain, not just what they spend.
Action: Show real savings, added convenience, or a bonus they’d miss if they skip the upsell.
Keep upsells easy to say yes to. One click. No page reloads. No commitment required.
Action: Use cart drawers or embedded widgets that let users add items without disrupting their checkout flow.
Your upsells should feel like part of the experience, not tacked on.
Action: Match your fonts, colors, tone of voice, and product suggestions to your brand’s identity.
A single well-placed upsell often outperforms a carousel of random suggestions.
Action: Start small. Test one smart upsell per cart, then layer in options based on performance.
With ReConvert, you can add high-converting cart page upsells to your Shopify store in just a few clicks. Customize design, product logic, and offer types - all without writing code.
Start your free trial today and see how much AOV you’ve been leaving on the table.
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Cart page upsells are one of the easiest and most effective ways to increase AOV on your Shopify store. As the examples above show, great upsells aren't pushy, complex, or off-brand. They're timely, helpful, and aligned with what your customers already want.
Whether you’re offering a simple add-on like Ratio Coffee, bundling products like TUSHY, pitching a membership like Cuts, or reinforcing your mission like Trashy Crisps, the best upsells feel like a service, not a sales pitch.
Ready to build upsells like these on your own store?
With ReConvert, you can easily create personalized, high-converting cart page upsells that blend seamlessly into your brand experience. No developers. No guesswork. Just more revenue from the traffic you already have.
Try ReConvert free today and start turning your cart into a conversion machine.
Let’s quickly cover some of the most commonly asked questions relating to cart page upsells.
A cart upsell is a product recommendation or special offer shown to customers on the cart page before checkout. It’s designed to increase the total order value with minimal friction.
A cart page is a full-page experience where customers review their items before checkout, usually accessible by clicking “View Cart.” A cart drawer, on the other hand, is a slide-out or pop-up panel that appears on the same page when a product is added to the cart. Cart drawers keep shoppers in the flow of browsing and often feel faster and more seamless. Cart pages, while more traditional, offer more space to present upsells, shipping info, and messaging.
You can use apps like ReConvert to easily add cart upsell widgets, product bundles, or time-sensitive offers on the cart page - no code required.
When done right, cart upsells can actually improve conversions by offering relevant items customers want. The key is subtlety and smart placement.
They serve different goals. Cart upsells increase AOV before checkout, while post-purchase upsells boost revenue after the sale. The best stores use both.
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