16+ Product Bundling Examples That Work (And Why)

Ever walked into a store for one thing and walked out with three? That’s the magic of product bundling examples at work. 

Whether it’s a fast-food combo meal, a skincare set, or a gaming console with extra controllers, product bundling makes buying easier - and often, more irresistible.

See, smart bundling increases average order value (AOV), moves inventory faster, and enhances the customer experience by making shopping more convenient and value-packed.

But here’s the catch: not all bundles are created equal. Some skyrocket sales, while others fizzle out. 

That’s why we’ve put together 16 product bundling examples that actually work, with insights into why they’re effective and how to implement them in your store.

Whether you’re looking to clear slow-moving stock, maximize checkout upsells, or create high-converting seasonal bundles, this guide will show you the best ways to bundle like a pro.

Let’s dive in!

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16 Product Bundling Examples For a Higher AOV

Not all product bundles are created equal. Some skyrocket sales, while others sit untouched in the cart. 

The secret? Using the right bundling strategy at the right time. 

Below, we’ve rounded up 16 proven product bundling examples that help increase AOV, drive conversions, and make shopping easier for your customers. Let’s dive in!

1. Checkout Page Bundling for a last-minute AOV boost

The checkout upsell bundle appears as a last-minute offer, encouraging shoppers to add a complementary product before completing their purchase. It’s a high-converting way to increase AOV by tapping into impulse buying behavior.

Why This Product Bundling Example Works:

• Purchase intent: Customers are already in buying mode, making them more likely to grab a quick add-on.
• Feels like a deal: Even a small discount on the bundle makes it feel like an exclusive, limited-time offer.
• Convenience-driven: Shoppers see a relevant recommendation exactly when they need it - no extra browsing required.

How to Implement It:

• Use a checkout upsell tool (like ReConvert) to trigger last-minute product suggestions (like a travel-size lotion when buying skincare)
• Offer a small discount to make the bundle feel irresistible
• Keep the recommendation relevant - customers won’t bite on random add-ons

📈Case Study: How Hike Footwear Used Checkout Cross-sells to Generate an Extra $128,223 in 7 Months

2. The “One-Click Power-Up” Bundle -  Instant AOV Boost Post-Purchase

This bundle appears as a post-purchase upsell immediately after checkout, offering customers an easy way to add a related product without re-entering payment details. Since the transaction has already been completed, there’s zero friction—just one click to increase AOV.

Why This Product Bundling Example Works:

• Zero risk: The original purchase is already done, so customers feel no pressure to reconsider their order.
• Effortless buying: No need to re-enter payment details - just one tap and it’s added.
• High intent: Shoppers just purchased, meaning they’re in the perfect buying mindset for complementary items.

How to Implement It:

• Use an upsell app (like ReConvert 😉) to offer relevant add-ons after checkout
• Offer a slight discount to make it feel like an exclusive, one-time deal
• Stick to complementary products - think accessories, upgrades, or consumables that enhance the main item

3. The “While You Wait” Bundle - Turn Order Tracking Into More Sales

Instead of leaving your order status page as just a boring tracking update, turn it into a revenue driver. By showcasing exclusive, limited-time bundles while customers check their order status, you tap into their post-purchase excitement and keep them engaged with your store.

Why This Product Bundling Example Works:

• High impressions: Customers frequently check their order status (2.2 times per order), making it prime real estate for cross-sells.
• FOMO-driven: A time-sensitive bundle offer creates urgency without feeling pushy.
• Zero distractions: Unlike email upsells that get buried in inboxes, the order status page guarantees visibility.

How to Implement It:

• Use ReConvert to add personalized bundle recommendations to your order status page
• Create a “limited-time” post-purchase bundle offer to drive urgency
• Keep the message simple: “Your order is on its way! Get 15% off these perfect add-ons for a limited time.”

4. The “DIY” Bundle – Give Customers the Power of Choice

Instead of offering pre-set bundles, this strategy lets customers create their own by selecting items from a curated collection. Giving shoppers control over their bundle makes the purchase feel more personal and valuable, increasing conversions and AOV without adding complexity.

Above you can see how ‘Native’, a cosmetics brand, offers a “Build Your Own Bundle” deal where customers can mix and match any three items (deodorants, body washes, and shampoos) and get 20% off.

Why This Product Bundling Example Works:

• Boosts engagement – Customers feel more invested when they handpick their bundle.
• Increases perceived value – Choosing items feels like a custom deal, making them more likely to buy.
• Reduces friction – Customers only bundle what they actually want, avoiding the hesitation of pre-selected sets.

How to Implement It:

• Allow customers to choose from a curated selection (e.g., “Pick Any 3 & Save 20%”)
• Keep pricing transparent so shoppers see the value of bundling
• Label it as “Build Your Own Bundle” or “Mix & Match Your Favorites” for clarity

5. The Starter Kit Bundle - Everything You Need to Get Started

Instead of making customers hunt for all the essentials, this bundle includes everything they need to get started - all in one convenient package. 

This strategy works especially well for tech, appliances, hobby kits, and subscription-based products, where having all the necessary components from the start improves the user experience and increases customer satisfaction.

Why This Product Bundling Example Works:

• Eliminates decision fatigue - Customers don’t have to guess which accessories they need—it’s all there.
• Increases perceived value -  A fully loaded starter kit feels like a premium, high-value purchase.
• Encourages first-time buyers -  This bundle makes it easy for new customers to dive in without hesitation.

How to Implement It:

• Bundle all the must-have accessories with the main product
• Offer a discount on the full set to make it more appealing than buying separately
• Position it as “The Ultimate Starter Kit” or “Everything You Need to Get Started”

6. The “Slow Mover Rescue” Bundle – Turn Dead Stock into Cash

Got products that just won’t sell? Instead of letting them collect dust (or worse, discounting them to oblivion), bundle them with bestsellers to give them a second chance at life. 

This “pure bundling” strategy works by pairing slow-moving stock with high-demand items, making the bundle feel more valuable while clearing inventory at the same time.

Why This Product Bundling Example Works:

• Increases perceived value: Customers feel like they’re getting more for their money, even if the add-on wasn’t on their radar.
• Moves inventory fast: Instead of discounting individual slow sellers, you package them with a product people already want.
• Reduces stock waste: Keeps unsold items from becoming dead inventory, freeing up storage and cash flow.

How to Implement It:

• Identify slow-moving products and pair them with your bestsellers
• Position the bundle as an exclusive or limited-time offer to increase perceived value
• Avoid making the slow mover look like a freebie - instead, frame it as a must-have addition

7. The “People Also Liked” Bundle - Data-Driven Sales Booster

Ever noticed how Amazon always suggests “frequently bought together” items? That’s the magic of data-driven bundling. By analyzing customer behavior, you can create smart product bundles that reflect real buying patterns - giving shoppers exactly what they want before they even realize it.

Why This Product Bundling Example Works:

• Leverages social proof: If others are buying these items together, it must be a great choice.
• Reduces decision fatigue: Instead of making shoppers hunt for complementary products, you do the work for them.
• Boosts AOV effortlessly: Customers are already in a buying mindset—bundling just makes the decision easier.

How to Implement It:

• Use purchase data to identify which products are frequently bought together
• Display bundles on product pages, cart pages, or checkout
• Label it as “Best Paired With” or “Popular Bundle” to boost credibility

8. The “Complete the Look” Bundle – Make Styling a No-Brainer

This bundle groups together complementary fashion, beauty, or home decor items to create a fully styled look. Instead of leaving customers to mix and match on their own, you curate a bundle that makes sense visually and functionally - helping them get the best experience out of their purchase.

Why This Product Bundling Example Works:

• Removes decision fatigue: Shoppers don’t have to guess what goes well together - you’ve already done the work for them.
• Increases perceived value: A full outfit or set feels more intentional (and worth the price).
• Drives multiple-item purchases: Instead of just buying one piece, customers get the full experience.

How to Implement It:

• Curate bundles that make sense together visually (fashion, beauty, home decor)
• Display the bundle as “Complete the Look” or “Style It With” on product pages
• Offer a small discount or free shipping on bundled items to increase conversions

9. The “Buy More, Pay Less” Volume Bundle – Reward Bigger Purchases

This bundle encourages customers to buy in larger quantities by offering a discounted price per unit as they add more items. It’s perfect for products that are consumable, frequently used, or easily stocked up on, making customers feel like they’re getting a better deal by buying more.

Why It Works:

• Drives higher AOV: The more they buy, the more they save - so they keep adding to their cart.
• Taps into bulk-buying psychology: People naturally want to stock up when they see perceived savings.
• Boosts customer lifetime value: Encourages repeat purchases and brand loyalty.

How to Implement It:

• Offer tiered pricing to incentivize larger purchases (e.g., Buy 2, Get 10% Off)
• Use clear messaging: “Stock up & save” or “More = More Savings”
• Apply this strategy to consumables, essentials, and frequently repurchased items

10. The “BOGO” Bundle – The Classic Buy One, Get One Deal

The Buy One, Get One (BOGO) bundle is one of the most effective bundling strategies for moving inventory fast while keeping customers excited. Whether it’s BOGO free, BOGO 50% off, or Buy 2, Get 1 Free, this strategy makes customers feel like they’re getting extra value for their money, increasing both AOV and conversion rates.

Why It Works:

• Creates a sense of urgency – Limited-time BOGO deals make customers feel like they need to act fast.
• Moves inventory quickly – Perfect for overstocked or seasonal products.
• Encourages larger purchases – Shoppers might buy more than planned just to unlock the deal.

How to Implement It:

• Choose the right type of BOGO (BOGO Free, BOGO 50% Off, Buy 2 Get 1 Free, etc.)
• Apply it to high-margin or excess inventory items to maximize profitability
• Create urgency: “Limited-Time Offer: Buy One, Get One Free!”

11. The Personalized “Cross-Sell” Bundle – Tailor-Made for Higher Conversions

This bundle uses personalized cross-sell recommendations to suggest complementary products based on the customer’s browsing or purchase history. Instead of offering a generic bundle, this strategy feels custom-made, increasing the likelihood of additional purchases.

Why This Product Bundling Example Works:

• Feels highly relevant – Customers are more likely to buy when they feel the bundle was designed just for them.
• Boosts AOV with smart suggestions – Instead of random add-ons, the bundle consists of handpicked complementary items.
• Enhances the customer experience – It removes the guesswork, helping customers get the most out of their purchase.

How to Implement It:

• Use AI-driven recommendation tools to generate smart cross-sell bundles
• Show bundles on product pages, cart pages, and post-checkout
• Position it as a tailored offer: “Handpicked for You” or “Make the Most of Your Purchase”

12. The Subscription Bundle - Keep Customers Coming Back

Instead of a one-time sale, this bundling strategy locks in repeat purchases by offering a subscription-based bundle. Whether it’s monthly refills, exclusive perks, or VIP discounts, subscription bundling boosts customer retention and lifetime value (LTV) while providing a seamless shopping experience.

Why This Product Bundling Example Works:

• Encourages long-term commitment - Customers sign up once and keep receiving products automatically.
• Improves customer retention - Subscription models create predictable, recurring revenue.
• Adds convenience for the shopper - No need to reorder manually.

How to Implement It:

• Bundle recurring-use products (food, supplements, razors, coffee, etc.) into a subscription model
• Offer exclusive perks for subscribers, like discounts or bonus items
• Use clear messaging: “Never Run Out Again - Subscribe & Save!”

13. The Seasonal Bundle - Limited-Time Hype for More Sales

Seasonal bundling taps into holiday-driven shopping behavior by offering limited-time product sets tailored for specific occasions - like Valentine’s Day, Black Friday, or Christmas. These bundles create a sense of urgency and give shoppers an easy, themed gift option, making them more likely to buy.

For Valentine’s Day, ŌURA Ring runs a Buy One, Get One 50% Off promotion, positioning it as the perfect gift for couples.

Why This Product Bundling Example Works:

• Leverages seasonal demand – Customers are already looking for holiday-related purchases.
• Creates urgency – The limited-time nature of the bundle pushes shoppers to act fast.
• Makes gift-giving easier – Pre-curated seasonal bundles simplify the buying process.

How to Implement It:

• Tie the bundle to a relevant holiday or seasonal event (e.g., “Valentine’s Day Gift Set”)
• Use urgency-driven messaging, like “Limited Time Only” or “Ends Soon!”
• Position the bundle as a perfect gift, making the decision effortless for shoppers

14. The “Favorites” Bundle -  Easy Choices, Maximum Sales

This bundle highlights your best-selling and top-rated products in one convenient package. By curating a selection of customer favorites, you remove hesitation and make it easy for shoppers to choose - especially for first-time buyers who may not know where to start.

For example, Sephora’s “Best of Beauty” Bundle features their most-loved skincare and makeup products in one discounted set. By packaging top-rated items together, they make the purchase feel like a no-brainer—especially for new customers looking to try their best sellers.

Why This Product Bundling Example Works:

• Builds trust through social proof – Customers feel confident buying what others already love.
• Simplifies decision-making – Reduces friction by offering an expertly chosen set
• Boosts AOV effortlessly – Instead of buying just one product, customers grab multiple bestsellers at once.

How to Implement It:

• Use sales data to curate a bundle of your best-selling products
• Label it as “Our Most-Loved Bundle” or “Customer Favorites”
• Offer a small discount or exclusive access to increase perceived value

15. The Gift Bundle - Make Gifting Effortless

This bundle curates products into a beautifully packaged, ready-to-gift set, eliminating the stress of choosing individual items. Whether it’s for birthdays, holidays, or special occasions, gift bundles make shopping easier, faster, and more appealing for customers who want a thoughtful present without the guesswork.

Lush, the handmade cosmetics brand, offers pre-packaged gift bundles with bath bombs, soaps, and skincare products in beautifully wrapped boxes

Why This Product Bundling Example Works:

• Eliminates decision fatigue – A pre-selected bundle saves customers from searching for separate gifts.
• Enhances perceived value – Bundled gifts look more premium than single-item presents.
• Increases AOV – Customers are more likely to spend more on a curated, high-value set.

How to Implement It:

• Create themed gift bundles (e.g., “Self-Care Set” or “Luxury Grooming Kit”)
• Offer gift-ready packaging to enhance the premium feel
• Promote it as “The Perfect Gift – No Wrapping Needed!”

16. The Mystery Box Bundle - Gamify the Buying Experience

The Mystery Box Bundle taps into customer curiosity and excitement by offering a surprise selection of products at a discounted rate. Shoppers don’t know exactly what they’ll get, but the thrill of the unknown - and the promise of great value - makes it an irresistible purchase.

Why This Product Bundling Example Works: