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How OddBalls Generated £89,3317 Via Post-Purchase Upsells with ReConvert
£89,337
10,615
1.92%
The Problem
OddBalls encountered challenges that impeded their growth. The primary issues included:
- Increasing Average Order Value (AOV): OddBalls sought a strategy to boost their AOV to enhance profitability.
- Rising Ad Costs: Customer acquisition costs soared by as much as 222% from 2013 to 2022, necessitating a more cost-effective sales strategy.
- Slow Moving Stock: They needed an efficient method to offload slow-moving inventory at a discount, ensuring continuous inventory flow and preventing overstock.
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The Solution
In their quest for an effective upsell solution, OddBalls evaluated multiple options. However, they found that other solutions lacked the comprehensive features necessary to fully optimize their revenue. ReConvert emerged as the ideal choice, offering one-click upsells combined with thank you page upsells, allowing OddBalls to maximize impressions and conversions without the need for multiple apps.
Implementation:
- Post-Purchase Upsells: OddBalls integrated ReConvert's one-click upsells, which are displayed immediately after checkout, alongside thank you page offers.
- Mystery Bundles: They introduced mystery bundles of socks and underwear containing slow-moving stock, offering a 30% discount to incentivize purchases.
- Targeted Offers: Using ReConvert's triggers, OddBalls segmented customers based on their orders to present highly specific post-purchase upsell offers. This approach led to conversion rates as high as 5.22% for some offers.
The Result
In the 12 months following the implementation of ReConvert, OddBalls experienced substantial benefits and outcomes:
- Additional Revenue: ReConvert generated an additional £89,337 in revenue.
- Conversion Rate: They achieved an average post-purchase CVR of 1.92%.
- Increased Orders: The app facilitated 10,615 additional orders.
- Enhanced Customer Experience: Customers benefited from better deals on additional items, while OddBalls enjoyed increased revenue and faster stock turnover.
The partnership with ReConvert has proven to be highly beneficial for OddBalls. By leveraging ReConvert's powerful post-purchase upsell features, OddBalls successfully addressed their key challenges, resulting in significant revenue growth and enhanced operational efficiency. The tailored upsell offers not only improved customer satisfaction but also optimized inventory management, reinforcing OddBalls' position as a leading underwear brand in the UK.
