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How Mouvair Generated 60% more Upsell Revenue Using ReConvert
60%
1 Day
100%
The Problem
Mouvair wanted to maximize the lifetime value of each customer, especially by selling air purifier filters as repeat add-ons. Their initial strategy was to upsell through email campaigns. But despite the effort, email didn’t deliver the results they needed. Upsell conversions were low, and customers often overlooked filter replacements.
It was clear they needed a more effective and immediate way to present relevant offers at the perfect time, right after purchase.
The Solution
Mouvair turned to ReConvert to transform the thank-you page into a high-converting upsell channel. Instead of relying on delayed email offers, they used ReConvert’s customizable thank-you page to:
- Present post-purchase filter offers when customers were most engaged.
- Simplify the customer journey with a one-click upsell experience.
- Configure and launch upsells quickly with minimal effort.
The Result
The impact was immediate. Vicente Doh and his team noticed results the very next day after setting up ReConvert. Today, the company reports:
- 30% of air purifier buyers now add filters via ReConvert upsells.
- At least 60% of upsell revenue would vanish if ReConvert disappeared.
- Higher conversion rates compared to email-only upselling.
By moving upsell offers to the thank-you page, Mouvair turned what was once a weak channel into a reliable stream of recurring revenue.
ReConvert has given Mouvair a scalable way to grow revenue without adding complexity. With filter upsells now seamlessly built into the customer journey, Mouvair ensures that buyers not only purchase their purifiers but also commit to ongoing product use.
Vicente describes ReConvert as:
- Easy
- Practical
- Cheap
And what he loves most? The simple setup and configuration that let his team see results right away.
