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How Cooper’s Treats Increased AOV by 3% with ReConvert
15%
+3%
30 minutes
The Problem
Like many growing eCommerce brands, Cooper’s Treats faced high customer acquisition costs relative to margins. Alex knew that to build a more sustainable business, he needed to increase Average Order Value (AOV).
The opportunity was clear: the brand had a complementary accessory product that paired perfectly with its core treat mix. The problem was, customers weren’t always aware of it at the time of purchase.
The Solution
When Alex discovered ReConvert, the lightbulb went off. With a customizable thank-you page and one-click post-purchase upsells, he could seamlessly present the accessory to buyers at the exact moment of peak excitement - right after checkout.
By setting up ReConvert, Alex was able to:
- Highlight his complementary accessory directly after purchase.
- Capture incremental revenue without additional ad spend.
- Launch upsells in just minutes, with no added complexity.
The Result
The impact was both immediate and measurable. Within a day of launching ReConvert, multiple customers had already added accessories to their orders. Today, Cooper’s Treats sees:
- 15% of orders include an accessory add-on via ReConvert
- 3% lift in AOV, improving margins significantly
- A new revenue stream that required virtually no ongoing effort
For a solo founder, efficiency matters. ReConvert not only boosted Cooper’s Treats’ profitability but did so with minimal setup and zero extra workload. By capturing add-on sales that email campaigns or other channels might miss, Alex has strengthened his margins and accelerated growth.
In his words, the best part is simple: “It brought in more profits immediately, and all it took was a few minutes of setup.”
