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How Beast & Buckle Boosted Monthly Revenue by 4% with ReConvert
5%
20–25x
+4%
The Problem
Like many eCommerce businesses, Beast & Buckle wanted to increase Average Order Value (AOV). Their team recognized that the moment a customer purchases their first harness is a powerful emotional trigger. Customers are excited and happy, which makes it the perfect opportunity to present relevant upsell offers.
The team initially considered creating a thank-you video to build trust and connection. But then came a bigger idea: what if they combined that personalized thank-you with a post-purchase offer to capture additional revenue without harming the customer experience?
The Solution
That’s where ReConvert came in. With customizable thank-you pages, embedded videos, and tailored post-purchase offers, Beast & Buckle was able to:
- Add personalized thank-you videos to reinforce brand loyalty.
- Use customizable, segmentable offers to target new buyers effectively.
- Optimize the thank-you page as a revenue-generating touchpoint.
The Result
The results were immediate and measurable. Beast & Buckle saw:
- 3-4% lift in total revenue each month directly from ReConvert.
- An ROI of 20–25x on their thank-you page strategy.
- A ~5% conversion rate on post-purchase offer popups.
On a practical level, this means higher AOV with no added acquisition cost. Since Beast & Buckle offers free shipping, increasing revenue per order helps reduce the shipping cost per dollar of revenue, boosting overall profitability.
ReConvert has become a critical part of Beast & Buckle’s growth strategy. Stewart Anderson shared that if the app disappeared tomorrow, it would make a significant negative impact on their business.
In his words, ReConvert is:
- Easy
- Effective
- Flexible
And the thing they love most? The results.
