Ever wondered if a different discount, an alternate CTA, or a new image could boost your conversions? Now, you don’t have to guess - because ReConvert just made A/B testing for widgets a reality!

With our newest feature, you can test different versions of your post-purchase offers and see, in real-time, what works best. No more guesswork, no more "what-ifs"-just data-driven decisions that help you maximize revenue with minimal effort.

Think of it like a mini sales experiment, running behind the scenes while you focus on growing your store. One variation might get 5% more clicks, another might boost your average order value - now you can find out exactly which one wins.

Ready to start optimizing? Let’s dive into why A/B testing is a total game-changer for your store.

Introducing A/B Testing for Widgets in ReConvert

We’re excited to roll out A/B testing for widgets - giving you the power to fine-tune your post-purchase offers with real data. Now, instead of guessing which upsell, countdown timer, or CTA will bring in more sales, you can test different versions and let the results do the talking.

Here’s what you can do with ReConvert’s A/B testing:

• Test Different Offers – Compare a “Buy One, Get One 50% Off” deal vs. a “25% off a bundle offer” incentive and see which one drives more conversions
• Optimize CTAs – “Get 10% Off Now” vs. “Claim Your Offer”—which one gets more clicks?
• Experiment with Design – Try different colors, images, and layouts to see what grabs attention

The best part? Setting up A/B tests in ReConvert is simple and completely automated. You create your variations, let them run, and our system will track the results—helping you find the winning formula for maximum revenue.

Now, let’s walk through exactly how A/B testing works in ReConvert!

How to Use A/B Testing on ReConvert

We know A/B testing sounds technical, but with ReConvert, it’s as easy as setting up a regular widget. Here’s how you can start testing your post-purchase offers in just a few clicks:

Note: for more information on how to set-up a/b testing on ReConvert see our help article.

1. Select or Create the Widget You Want to Test

• Open the ReConvert Editor and navigate to the page where you want to run your test.
• Choose the widget (e.g., upsell, timer, discount offer) that you’d like to optimize.

2. Activate A/B Testing

• Click on the A/B Testing tab within the widget settings to turn on testing.
• Alternatively, if you're using the Flow Builder, you can enable A/B testing directly within your flow. This is especially useful if you already know which variants you want to test and how you want to split traffic.

3. Create Your Variants

• Once A/B testing is enabled, a new variant menu appears at the top of the preview panel.
• Click on different variants to customize each one—test different headlines, offers, button styles, or discounts.
• Need more than two options? Click "Add Variant" to test multiple variations at once.

4. Set Your Traffic Split

• Allocate what percentage of customers should see each variant (e.g., 50% to Variant A, 50% to Variant B).
• If using the Flow Builder, you can set traffic distribution there (soon available in the editor as well!).

5. Launch Your Test & Let the Data Work for You

• Once you’ve set up your variants and traffic split, save your test and activate it.
• ReConvert will automatically show the appropriate variant to each customer and track performance in real-time.

6. Monitor Results & Pick a Winner

• Track which variant generates the most engagement and sales.
• Once you have enough data, apply the winning version permanently to maximize conversions.

Real-Life Wins: What You Can Test

Now that you know how A/B testing works in ReConvert, let’s talk about what you can actually test. The possibilities are endless, but here are some ideas to help you get started:

1. Test Different Offers

Not sure whether a percentage-based discount or a fixed-dollar discount will drive more conversions? Run a test!

Example: Offer 10% off vs. $5 off and see which one gets more redemptions.

Why it matters: Different customers respond to different incentives—this test helps you find the sweet spot.

2. Optimize Your CTAs

The words on your buttons can have a huge impact on clicks.

Example: Compare different products, discounts or offers against each other

Why it matters: Some phrases create urgency, while others feel more inviting—A/B testing lets you see what resonates with your audience.

3. Experiment with Design & Placement

Sometimes, a simple design tweak can make a big difference.

Example: Test a green CTA button vs. a red CTA button or try placing your upsell offer above vs. below the order summary.

Why it matters: Visibility and aesthetics can influence purchasing behavior—small changes can lead to big wins.

4. Fine-Tune Your Urgency Elements

Creating a sense of urgency is a classic conversion booster—but how much is too much?

Example: Test a 10-minute countdown timer vs. a 24-hour offer expiration to see which gets more customers to take action.

Why it matters: Finding the right urgency level helps drive sales without making customers feel pressured.

With A/B testing in ReConvert, you can continuously optimize your post-purchase offers and turn small tweaks into big revenue gains—without the guesswork.

Ready to Test & Boost Conversions?

The best part about A/B testing? It only takes a few minutes to set up—but the impact on your revenue can be huge.

With ReConvert’s A/B testing for widgets, you can:

• Fine-tune your post-purchase offers with real data
• Optimize every customer interaction without extra effort
• Turn small tweaks into big wins and maximize your revenue

So, what are you waiting for? Start A/B testing in ReConvert today and watch your thank-you page do more thanking - and selling.