Shopify apps are the tools that can take a good store and turn it into a great one. And what’s better than Shopify apps? Free Shopify apps, of course!
A few handy apps could take your bottom line through the roof – And the best thing is that plenty of the best ones don’t cost a dime.
With that being said, there are so many apps available today that it can be hard to know which ones are worthwhile.
In this guide, we’ll cover the best 24 apps that you can add to your store for free today.
Without further ado, let’s get to it.
Shopify is a great ecommerce platform, no doubt about it.
But even Shopify doesn’t have all the tools a merchant might need right out of the box.
Shopify’s default functions aren’t equipped to support an online store moving hundreds or thousands of products a day.
To do that, you’ll need to use Shopify apps to boost the store’s functionality.
Shopify apps each come with a set of additional features for Shopify stores. They can do anything from changing the design and layout to automating order fulfillment.
While many of the best Shopify apps are locked behind a paywall, that doesn’t mean there isn’t a decent list of great free options.
Free Shopify apps can help you to raise your conversions and AOV without raising your overhead costs. If you’re just starting out and haven’t got capital to invest, free apps are an awesome way to add extra functionality to your store.
With online and offline tools, you often get what you pay for.
Free offers tend to be lower-quality than their paid alternatives, but that isn’t always the case with free Shopify apps.
In fact, some free apps are built just as well, if not better than their paid counterparts.
To find sucg hidden gems, you just need to know where to look. Luckily for you, this is just the right place to find them.
Let’s cover some of the best free Shopify apps that every merchant needs for their store.
We’ll organize the apps by category, starting with dropshipping. Although we’ve arranged the apps in categories, many of them are useful in multiple contexts. So, make sure to check them all out.
Let’s jump in!
Lots of dropshippers begin their eCommerce journey without a huge amount of capital to invest. So, if that’s you, here’s four free Shopify apps that’ll add serious value, with no expense.
First up on the list is Printify.
Printify is an app perfect for businesses that use print-on-demand services to source their products, and it’s a perfect segue for dropshippers to delve into branding their own products.
The app is free to install and lets you generate mockups, create unlimited designs, and has 24/7 merchant support too.
App Name: PrintifyApp
Store Rating:4.4/5
Best For:Dropshippers looking to improve branding, Print-on-Demand Stores
App Store Link:Install Printify here
Dsers is another excellent choice for dropshipping businesses.
With the shutdown of Oberlo, plenty of merchants have had to find an alternative app to help import products directly from Aliexpress.
Luckily, DSers is the perfect tool to get that job done.
The free plan allows you to import/bulk order products from Aliexpress, manage up to three stores, and automates your tracking too.
Store Rating:4.9/5
Best For:Dropshipping Stores
App Store Link:Install DSers here
AliReviews is the perfect addition to any dropshipping store.
The app has one focus, boosting your store’s reviews.
You can use Ali Reviews to import product reviews from Aliexpress straight into your store so you can take advantage of the social proof that’s already there.
The free plan allows you to import up to 10 reviews per month and supports up to 60 orders in total.
The Starter plan comes at just under $10 per month, allows bulk review importing, and boosts the order numbers to 200.
App Store Rating:4.9/5
Best For:Dropshipping stores that source products from Aliexpress
App Store Link:Install Ali Reviews here
AutoDS is another dropshipping app that’s similar to DSers or Oberlo – but it’s probably the best dropshipping app in our experience.
With AutoDS, automation is the name of the game – you don’t need to spend hours finding trending products – you can link Shopify to Aliexpress and import hundreds of proven products in a couple of clicks.
What’s more, you can automate everything from product importation, to order fulfillment and product page edits with over 25 global dropshipping suppliers, including Amazon, Walmart and AliExpress.
One of the best features is built-in Enjoy pricing and stock monitoring – which means there’s no need to update them yourself.
App Store Rating:4.8/5
Best For:Dropshipping Stores
App Store Link:Install AutoDS here
The next category of apps we’ll be covering are design apps.
These apps can help you customize your online store aesthetic to better match your brand and voice.
We’ll also include apps that help edit menus and UI for a smoother user experience.
EComposer- The Next Generation page builder, is an excellent tool for you to create unlimited all stunning types of pages.
EComposer provides you about 100+ premade page and 190+ section templates, countless libraries of elements, extensions and integrated widgets.
With the massively intuitive drag-and-drop editor, It’s a must-have page builder app for merchants who want to create and customize their Pro online stores easily and fast.
App Name: EComposer Landing Page Builder
App Store Rating: 5.0/5
Best For: Any Shopify stores (beginner friendly)
App Store Link: Install EComposer Landing Page builder here
Variant Option allows you to add an unlimited amount of options to your products.
This helps merchants add variants like sizes, colors, styles, and more.
It’s a super useful app for merchants who have products with a long list of variants as it’ll let you store them all under one product page.
App Store Rating:4.7/5
Best For:Stores with plenty of variant products
App Store Link:Install Variant Option Product Options here
This free shipping bar app allows you to “gameify” the shopping process for customers.
With Hextom Shipping Bar, you can set progressive goals that update as users shop. Once they reach the threshold, they’ll get free shipping. (or whichever discount is on offer)
It’s one of the easiest ways to increase your AOV with minimal investment or effort.
App Store Rating:4.9/5
Best For:Any Shopify Store
App Store Link:Install Hextom Free Shipping Bar here
Mega Menu allows merchants to take store UI into their own hands.
With Mega Menu, you’ll have a whole list of customization options to add to each store menu, including the option to implement product ads within sections.
Overall, it’s a great way to boost the customizability and UX of your store.
App Store Rating:4.8/5
Best For:Any Shopify Store
App Store Link:Install Mega Menu here
Wishlist Hero does exactly what you’d expect from the tin.
It allows you to add a wishlist function to your store, so customers can save products for later purchase.
The concept is pretty simple and Wishlist Hero delivers. It’s a great way to encourage customers to keep coming back.
App Store Rating:4.8/5
Best For:Any Shopify Store
App Store Link:Install Wishlist Hero here
It’s pretty well-known that product videos help engage customers more than still images.
The problem is that hiring an editor can be quite the investment.
Promo Video Maker is a free Shopify app that enables merchants to create their own professional-level product videos.
The app also supports directly posting those videos straight to YouTube, Facebook, Instagram, and Twitter.
App Store Rating:4.7/5
Best For:Shopify merchants that want to add engaging product videos to their store
Upsell.com helps you increase AOV with targeted offers across the full shopping journey, from product and cart to checkout, post purchase, and beyond.
App Store Link:Install Promo Video Maker here
PageFly is a full suite landing page builder for Shopify.
The app supports creating pages of any type, from About Us pages to product pages, you’ll have all the tools you need to get the job done.
It’s drag & drop, so the app is perfect for merchants who want to take a hands-on approach to store design without any coding knowledge.
It integrates well with plenty of apps too, which makes PageFly a great addition to any merchant’s toolkit.
App Store Rating:4.9/5
Best For:Shopify merchants that want to customize their store without coding knowledge
App Store Link:Install PageFly here
Another app from Hextom – Bulk Image Edit allows you to edit images in bulk to save time.
You can add watermarks, bulk crop, and even optimize images for SEO in groups at a time.
It’s an excellent way for any online seller to save valuable time and get everything done in one sweep.
App Store Rating:4.8/5
Best For:Any Shopify store
App Store Link:Install Bulk Image Edit here
Increasing your store’s AOV can be a tricky dilemma.
You could raise prices, but that might lead to a decrease in orders, which means you’re practically stuck in the same spot.
Getting more orders instead wouldn’t necessarily fix the problem either, since you’ll have to pay the CPA for each of those customers.
Instead, merchants who want higher AOVs across the board should focus on upselling and cross selling.
Upsell.com is a free Shopify app that allows you to add Amazon-style thank you pages to the post-purchase process with just a few clicks.
These pages offer custom upsell offers to customers to help raise your store’s AOV.
And the great thing is that Upsell.com only charges based on the money you generate from it, so you’ll never overpay.
App Store Rating:5/5
Best For:Any Shopify merchant that wants to increase their AOV
App Store Link: Install Upsell.com here
Product reviews are worth more than gold to most ecommerce merchants.
After all, the best advertisement isn’t always PPC ad, but a great testimonial from a happy customer.
Loox helps you to get more great reviews way quicker than you would otherwise.
The app includes widgets to show off your reviews, automatic review requests, and even SEO support to earn more organic traffic.
One thing to note is that Loox isn’t free. However, they do offer a free trial and a $9.99 plan that’s well worth the cost for virtually any Shopify merchant.
App Store Rating:4.9/5
Best For:Any Shopify store
App Store Link:Install Loox here
Outfy is a great free app to help merchants supercharge their social media game.
This app integrates with your social media channels and allows for automated posting across them. From gifs to collages and promo videos, Outfy helps you rake in plenty of customers through social media all on autopilot.
App Store Rating:4.9/5
Best For:Store with a social growth strategy
App Store Link:Install Outfly here
Growave is an all-in-one marketing app that can streamline your app stack by replacing several apps. Growave empowers you to build a complete loyalty program, generate referrals, give rewards, sell gift cards, add wishlists, and automatically collect photo reviews.
If you're looking for one, powerful app to add multiple sales-generating features to your store, it's hard to find a better free Shopify app than Growave.
App Store Rating: 4.8/5 (2,000+ reviews)
Best For: Adding social proof, boosting conversions, launching a loyalty program
App Store Link: Install Growave here
Trust Hero is one of the most simple apps on this list.
It’s a free plugin that allows you to add trust badges to various pages on your store.
These trust badges help to decrease cart abandonment and increase customer trust. And the best thing about the app is that it’s 100% free with no hidden fees.
App Store Rating:4.4/5
Best For: Shopify Stores with high abandoned cart rates
App Store Link: Install Trust Hero here
For practically every brand with an online presence, email marketing is where a huge portion of revenue comes from.
Which is why it’s so important to run email campaigns for your own store.
Klaviyo is an email marketing and SMS app for Shopify that lets you run automated campaigns through both text and email.
The campaigns allow you to use super detailed segmentation, so you can ensure that the right message lands with the right customer every time.
Email marketing is the king of ROI when it comes to the digital world.
So when it comes to apps, you’ll want to ensure your app is built to maximize conversions for the most effective price.
Omnisend is an email marketing app for Shopify that takes stores to the next level.
It serves as an All-in-one email marketing platform that’s completely free to get started with.
App Store Rating:4.7/5
Best For:Any Shopify store looking to boost its email marketing campaigns
App Store Link:Install Omnisend here
Yotpo Loyalty & Rewards is an app that lets merchants introduce loyalty programs to their stores.
These loyalty programs allow customers to get rewards for return purchases and referrals, which helps merchants generate return sales and business.
And with a free plan available, there’s no reason not to add it to your store.
Yotpo Loyalty & RewardsApp Store Rating:4.7/5
Best For:Shopify stores that have trouble keeping long-term customers
App Store Link:Install Yotpo Loyalty & Rewards here
FirePush introduces push notification and SMS campaigns to your store for a boost in revenue.
These campaigns can help to reel in abandoned carts and increase sales across the board.
It also allows you to send out emails and promo campaigns.
There’s a pro and a free plan available, but both of them help to add profit-generating
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