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How OddBalls Generated £89,337 Via Post-Purchase Upsells with Upsell.com

additional revenue

average conversion rate

OddBalls

Established in 2014, OddBalls has rapidly ascended to become one of the UK’s largest and most beloved underwear brands. Offering over 300 unique designs in underwear, sportswear, clothing, and accessories, OddBalls caters to a broad audience. The brand was initially founded not only to produce exceptional underwear but also to raise awareness of Testicular Cancer. Since its inception, OddBalls has donated over £950,000 to various charities, supporting and partnering with notable causes and organizations.

LOCATION

London, UK

INDUSTRY

Fashion

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In their quest for an effective upsell solution, OddBalls evaluated multiple options. However, they found that other solutions lacked the comprehensive features necessary to fully optimize their revenue. Upsell.com (formerly ReConvert) emerged as the ideal choice, offering one-click upsells combined with thank you page upsells, allowing OddBalls to maximize impressions and conversions without the need for multiple apps.

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Implementation:

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  • Post-Purchase Upsells: OddBalls integrated Upsell.com's one-click upsells, which are displayed immediately after checkout, alongside thank you page offers.
  • Mystery Bundles: They introduced mystery bundles of socks and underwear containing slow-moving stock, offering a 30% discount to incentivize purchases.
  • Targeted Offers: Using Upsell.com's triggers, OddBalls segmented customers based on their orders to present highly specific post-purchase upsell offers. This approach led to conversion rates as high as 5.22% for some offers.

In the 12 months following the implementation of Upsell.com, OddBalls experienced substantial benefits and outcomes:

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  • Additional Revenue: Upsell.com generated an additional £89,337 in revenue.
  • Conversion Rate: They achieved an average post-purchase CVR of 1.92%.
  • Increased Orders: The app facilitated 10,615 additional orders.
  • Enhanced Customer Experience: Customers benefited from better deals on additional items, while OddBalls enjoyed increased revenue and faster stock turnover.

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The partnership with Upsell.com has proven to be highly beneficial for OddBalls. By leveraging Upsell.com's powerful post-purchase upsell features, OddBalls successfully addressed their key challenges, resulting in significant revenue growth and enhanced operational efficiency. The tailored upsell offers not only improved customer satisfaction but also optimized inventory management, reinforcing OddBalls' position as a leading underwear brand in the UK.

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