Website terms of service

Welcome to ReConvert, a web application that provides a page building and post purchase upselling tool for merchants who use the Shopify platform and/or the WIX platform (the "Platforms") (the “Application” or the “Service”). The Application is owned and operated by ReConvert Ltd. (“Company”, “we”, “us”).

In Short

The following key points of the Terms of Use are only brought for your convenience. They do not substitute the full Terms.

Using the Application. To use the Application you must be an individual with full legal capacity, and own a Platform account. You may use the Application for your reasonable business needs and in accordance with these Terms.
Fees. Your use of the Application is subject to payment of applicable Fees, if and as presented to you during installing the Application or at a later time.
We have the right to suspend your use of the application, if you do not comply with these Terms.
Privacy. We respect your privacy and your users' privacy as further explained in our Privacy Notice [add link], which is incorporated to these Terms by reference.
Intellectual property. All legal rights in the Application, including all intellectual property rights, are owned by the Company.
Disclaimer of warranty. The Application is provided for use ‘as is’. We disclaim all warranties and representations with respect to the Application.
Limitation of liability. To the maximum extent permitted by the applicable law, we – and anyone acting on our behalf – will not be liable for any damage or loss, arising from the use or inability to use the Application.
Law & jurisdiction. Use of the Application is governed by the laws of the State of Israel and subject to the exclusive jurisdiction of the competent courts in the District of Tel-Aviv-Jaffa.

and in detail

Please carefully read the following Terms of Use (the "Terms"). By accessing, installing or using the Application, you agree to be bound by these Terms. If you do not agree to the Terms, you may not use the Application.

Who may use the Service?

You may only access, install and use the Application if you are a legal corporation or an individual over the age of 18, with full legal capacity and owns a Platform account. If you are entering these Terms on behalf of a company or another legal entity, you represent that you are duly authorized on behalf of such entity to enter into this agreement.

Use

Subject to these Terms, you may access, install or use the Application, exclusively for your reasonable business needs. To use the Application, you must sign into your Platform account, and install the Application through the Shopify App Store and/or the Wix App Market.

Your use of the Platforms accounts and stores is governed by Platforms’ respective terms of service, not by these Terms. You bear the sole and exclusive responsibility for complying with those other terms of service. You are solely responsible and liable for all activities performed in or through the Service with or through your Platforms accounts.

Fees and Billing

The Service is offered on a trial-basis, free-of-charge, for 30 days. Beyond this trial-basis, the Service is offered subject to your payment of applicable fees (the “Fees”), in accordance with the schemes and amounts presented to you upon installing the Application or at a later time (“Plans”). We may transform a free of charge section of the Service to a fee-based service and will seek your consent to the payment of those Fees. If you do not consent, we may terminate Your use of the Application.

All Fees are quoted in US Dollars, unless expressly stated otherwise.

You will pay your Fees directly to the Platforms.

By installing the Application and approving the Plans, you give your consent to being billed for the Fees, in addition to any applicable taxes and surcharges or commissions charged by the payment processor. All amounts payable to us are exclusive of any excise, sales tax, VAT, withholding tax or other governmental charges or transaction charges. You are responsible for the payment of all such applicable taxes or charges.

The Fees you pay are non-refundable. You are responsible for paying all applicable Fees whether or not you actually used or otherwise benefited from the Service.

Termination and suspension

Termination by you

At any time, you may terminate these Terms by removing the Application from your Platform account and providing us written notice of termination.

Termination by Us

We may temporarily or permanently limit, block your access to or terminate your use of the Application, if we determine that you breached these Terms.

We may at any time discontinue or terminate the operation of the Application, its features, or any part thereof, temporarily or permanently, for all users, or for certain users, without any liability to you.

Effects of Termination

Upon termination, you must discontinue any and all use of the Application. Following termination, you will not be able to access the Service,

Use of the Application and restrictions

While using the Application, you agree to refrain from –

Breaching the Terms, the Platforms Terms of Service or any other applicable rules and instructions that we may convey with respect to the use of the Application;
Engaging in any activity that constitutes or encourages conduct that would constitute a criminal offense, give rise to civil liability or otherwise violate any applicable law.
Interfering with, burdening or disrupting the functionality of the Application;
Breaching the security of the Application or identifying any security vulnerabilities in it;
Circumventing or manipulating the operation or functionality of the Application, or attempting to enable features or functionalities that are otherwise disabled, inaccessible or undocumented in the Application;
Using or launching any automated system, including without limitation robots, crawlers and similar applications to collect or compile content from the Application;
Impersonating any person or entity, or making any false statement pertaining to your identity, employment, agency or affiliation with any person or entity;
Collecting, harvesting, obtaining or processing personal information of or about other users of the Application.

Sending automated or machine generated queries;
Linking to the Application from web pages or applications that contain pornographic content or content that encourages racism or wrongful discrimination;

You may not access or use the Application in order to develop or create a similar or competitive product or service.

Privacy

Your Privacy - We respect your privacy. Our Privacy Notice, which is incorporated to these Terms by reference explains the privacy practices on the Application.

Data Processing Agreement – By accessing and using our Services and the Application, you acknowledge and agree to our Data Protection Agreement (DPA), which governs the terms and conditions of our processing of data on your behalf as Processor (as defined in the DPA. By using our Application, you acknowledge that you have read, understood, and agreed to the terms of our DPA. If you disagree with the terms of our DPA, you should not use our Application. You hereby represent and warrant that you will not knowingly collect or otherwise process Personal Data (as defined in the DPA) from and agree to implement appropriate technical and organizational measures to ensure that no Personal Data of children is collected, stored, or processed by you, except as permitted by applicable laws and regulations, including without limitation, the Data Protection Laws (as defined in the DPA).

Intellectual property

Our intellectual property. All rights, title and interest in and to the Application, including without limitation, patents, copyrights, trademarks, trade names, service marks, trade secrets and other intellectual property rights and any goodwill associated therewith, but excluding any content that originates from users, are the exclusive property of the Company and its licensors.

Restrictions. You may not copy, reverse engineer, modify or create derivative works of the Application’s intellectual property, in any way or by any means.

You may not use any name, mark, logo or domain name that is confusingly similar to our marks, logos and Internet domain names. You must refrain from any action or omission that may dilute or damage our goodwill.

Advertising Feature

The Advertising Feature. The Application offers an optional feature that enables you to display third-party advertisements (the “Advertisements” and the “Advertising Feature”, respectively) on certain pages of your Platform’s store. By default, the Advertising Feature is enabled upon installation of the Application. You may turn it off it at any time in the Application settings.

Third-Party Advertising Providers. Advertisements are served through independent third-party advertising networks, exchanges, intermediaries, and other service providers engaged by the Company from time to time (collectively, “Ad Providers”), such as Google, Falcon Digital Labs LLC, PPX Digital, Inc., d/b/a Uptick, and others. The identity and selection of Ad Providers may change at the Company’s discretion. All responsibility for the Advertisements, including their operation, content, compliance, accuracy, quality, and lawfulness, rests solely with the relevant Ad Providers. The Company does not control, endorse, or assume any responsibility or liability for the Advertisements, their content, accuracy, quality, lawfulness, labeling, or compliance, nor for the websites or services to which they link.

Data Sharing for Advertisements. If you enable the Advertising Feature, you acknowledge and agree that the Company may share limited anonymized technical data, including relating to your end-users, with Ad Providers, solely for the purpose of enabling and measuring the Advertising Feature (for example, hashed email or impression/click data). We do not use such data for any other purpose, as described in our Privacy Notice. The Ad Providers carry out any further processing of such data in accordance with their own privacy policies. As between you and the Company, you bear sole responsibility for obtaining all consents, authorizations, and notices required under applicable law from your end-users in connection with displaying Advertisements and the related data sharing, and for honoring applicable end-user rights.

Your Responsibilities. You are solely responsible for: (i) deciding whether to keep the Advertising Feature enabled or to turn it off; (ii) ensuring that your use of the Advertising Feature complies with all applicable laws and Platforms policies (including data protection, privacy, consumer protection, marketing and advertising rules); and (iii) informing your end-users, where required, that third parties provide the Advertisements and may link to external websites or services. You further represent and warrant that your store and its content comply with all applicable laws and do not include or promote unlawful, infringing, fraudulent, pornographic, violent, hateful, or otherwise offensive material. For the avoidance of doubt, this obligation applies with particular importance where Advertisements are displayed through the Advertising Feature.

Revenue Share; Credits. If the Advertising Feature is enabled, the Company will share with you fifty percent (50%) of the Advertising Revenues actually received by the Company from Ad Providers and attributable to Advertisements displayed in your store. Your share will be provided solely as credits against the monthly Fees payable by you for the Application (the “Credits”). “Advertising Revenues” means the amounts actually received by the Company from Ad Providers attributable to Advertisements displayed on your store, net of any deductions, adjustments, or withholdings applied by the relevant Ad Providers. Credits are applied monthly and will not exceed the total Fees due for that month. Credits are also non-transferable, non-refundable, have no cash value, and do not carry over to subsequent months. For Example: If in a given month, Advertisements attributable to your store generate USD 100 in Net Advertising Revenues, then: (i) if your monthly Fees are USD 100, you will pay the Company only USD 50 for that month (ii) if your monthly Fees are USD 50, you will pay nothing for that month, and no balance is carried forward. (iii) If your monthly Fees are USD 25, you will pay nothing for that month, and no balance is carried forward.

Enterprise Subscribers. If you are an enterprise subscriber under a separate annual subscription agreement with the Company, the availability and financial model of the Advertising Feature (including any revenue share or credits) may be subject to separate terms agreed between you and the Company. To the extent you do use the Advertising Feature, all other provisions of these Terms (including responsibility, disclaimers, prohibited conduct, data sharing, and limitations of liability) shall apply in full.

Configuration; Prohibited Conduct. You must not (and must not allow any third party to) modify or interfere with Advertisements code, Advertisements tags, or any other technology provided for the delivery of Advertisements, hide or remove required labels (such as “Ad”, “Sponsored” or similar), misrepresent advertisements as your own content, encourage invalid clicks or impressions, stack or auto-refresh ads in violation of Ad Providers policies, or collect additional personal data from end-users through ad placements beyond what is described herein. You may disable the Advertising Feature or remove an Advertisement entirely from your store at any time, but you may not modify, alter, edit, or partially delete the content, text, or appearance of any Advertisement. You may also remove ad tags from your store at any time, in which case no further Advertisements will be displayed. You will not be entitled to any payments, credits, or remedies for periods in which the Advertising Feature or ad tags are disabled or removed.

Suspension; No Guarantees. The Company may suspend, modify, or permanently discontinue the Advertising Feature, in whole or in part, at any time and without liability. The Company does not guarantee the availability of specific advertisers, campaigns, formats, filing rates, or any level of revenue. You shall not have any claim, remedy, or cause of action against the Company in connection with any such suspension, modification, or discontinuation. The Company may determine, at its discretion, that the Advertising Feature will not be available for certain categories of stores, industries, or content verticals, and you acknowledge that the availability of the Advertising Feature may be restricted accordingly.

Precedence; Platform Terms. In the event of a conflict between this “Advertising Feature” section and any other provision of these Terms, this section shall prevail with respect to the Advertising Feature. Your use of the Advertising Feature also remains subject to the applicable Platform terms and policies.

Indemnity Clarification. Without derogating from your indemnity obligations under these Terms, Without limiting your general indemnification obligations under these Terms, you agree to indemnify, defend, and hold harmless the Company and its staff from and against any claims, damages, losses, costs, or expenses (including reasonable attorney’s fees) brought by Ad Providers, advertisers, end-users or other third party, arising out of or related to: (i) your use of the Advertising Feature; (ii) the content or operation of your store, including any breach of your representation that your store and its content comply with applicable laws and do not include unlawful, infringing, fraudulent, pornographic, violent, hateful, or otherwise offensive material;; or (iii) any breach of your representations and responsibilities under this “Advertising Feature” section.

Changes in the Application; discontinuation

We may, but are not obligated to, maintain the Application with periodic updates or upgrades. We will determine the frequency and scope of such updates and you will have no plea, claim or demand against us or our directors, officers, employees, agents, advisors, consultants, subcontractors and assignees (collectively, our “Staff”), for any of these updates or the lack thereof.

We may, at any time, without prior notice, change the features of the Application or suspend its operation, temporarily or permanently, without any liability to you.

Support, availability and quality

The availability, quality and functionality of the Application depends on various factors, including software, hardware and communication networks, which are provided by third parties, at their responsibility. These factors are not fault-free. We may, from time to time, need to interrupt the Service for maintenance and other operational reasons.

WE DO NOT WARRANT THAT THE APLICATION WILL OPERATE WITHOUT DISRUPTION, ERRORS OR INTERRUPTIONS, OR THAT IT WILL BE ACCESSIBLE, OR AVAILABLE AT ALL TIMES OR IMMUNE FROM ERRORS, GLITCHES OR UNAUTHORIZED ACCESS. You will not receive any compensation or refund for such interruptions.

You acknowledge that the Application DOES NOT provide any data back-up services, including with respect to any content or any other data that you or third parties upload, post or use.

During Your use of the application, we will, either directly or with the assistance of third parties, provide you technical support for technical questions, problems and inquiries regarding the Application, during our business days and hours, and pursuant to the support scheme, hours and channels separately conveyed to you.

We will attempt to respond to your technical questions, problems and inquiries within a reasonable time. However, we may decline to provide such support for matters that we deem, in our sole discretion, to require unreasonable time, effort, costs or expenses. We make no warranties to any specific response-time or to the successful or satisfactory resolution of the question, problem or inquiry.

Changes to the Terms

We may amend the Terms from time to time. In such case, we will notify you of the amended Terms. Your continued use of the Application after the effective date of the amended Terms constitutes your consent to the amended Terms. The latest version of the Terms will be accessible through the Application. If you do not accept the amended Terms, these Terms will be terminated (see “Effects of termination” section).

DISCLAIMER OF WARRANTY

THE APPLICATION IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITH ALL FAULTS. WE AND OUR OFFICERS, DIRECTORS, SHAREHOLDERS, EMPLOYEES, SUB-CONTRACTORS, AGENTS AND AFFILIATES (THE “STAFF”) DISCLAIM ALL WARRANTIES AND REPRESENTATIONS, EITHER EXPRESS OR IMPLIED, WITH RESPECT TO THE APPLICATION, ITS CONTENT, INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE, QUALITY, NON-INFRINGEMENT, TITLE, COMPATIBILITY, PERFORMANCE, SECURITY, ACCURACY, ENHANCED GOODWILL OR EXPECTED BENEFITS.

WE DO NOT WARRANT THAT (1) THE APPLICATION WILL OPERATE UNINTERRUPTEDLY, ERRORFREE OR WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS IN ANY WAY; (2) THE APPLICATION WILL ALWAYS BE AVAILABLE OR FREE FROM MALWARES, COMPUTER VIRUSES OR OTHER HARMFUL COMPONENTS; (3) THE QUALITY OF THE APPLICATION AND THE CONTENT AVAILABLE THROUGH IT, WILL MEET YOUR EXPECTATIONS; (4) THE CONTENT PRESENTED ON THE APPLICATION WILL BE ACCURATE, BENEFICIAL OR RELIABLE; (5) THE RESULTS OF THE USE OF THE APLLICATION WILL BE SATISFACTORY AND WILL FIT YOUR EXPECTATIONS OR REQUIREMENTS.

LIMITATION OF LIABILITY

ANY AND ALL COMMUNICATIONS AND INTERACTIONS BETWEEN YOU AND THIRD PARTIES (SUCH AS USERS), AND ALL CONSEQUENCES RESULTING FROM THE ABOVE, ARE STRICTLY BETWEEN YOU AND SUCH THIRD PARTIES, AND YOU ASSUME FULL AND EXCLUSIVE RESPONSIBILITY FOR THEM. WE ARE NOT A PARTY TO THOSE COMMUNICATIONS, INTERACTIONS, DEALINGS, ENGAGEMENTS AND TRANSACTIONS. TO THE MAXIMUM EXTENT PERMITTED BY LAW, YOUR USE OF THE APPLICATION IS AT YOUR OWN SOLE RESPONSIBILITY.

WE, INCLUDING OUR STAFF, SHALL NOT BE LIABLE TO THE MAXIMUM EXTENT PERMITTED BY THE APPLICABLE LAW, FOR ANY INDIRECT, SPECIAL, PUNITIVE, EXEMPLARY, STATUTORY, INCIDENTAL OR CONSEQUENTIAL DAMAGE, OR ANY SIMILAR DAMAGE OR LOSS (INCLUDING LOSS OF PROFIT AND LOSS OF DATA), COSTS, EXPENSES AND PAYMENTS, EITHER IN TORT (INCLUDING NEGLIGENCE), CONTRACT, OR IN ANY OTHER FORM OR THEORY OF LIABILITY, ARISING FROM, OR IN CONNECTION WITH THE SERVICE, THE CONTENT, THE REVIEWS, YOUR WEBSITE, THE FEES AND BILLING, THE USE OF, OR THE INABILITY OF YOU OR THIRD PARTIES TO USE THE SERVICE, AND YOUR SUBSCRIPTION, OR ANY COMMUNICATION OR INTERACTIONS WITH THE SERVICE, OR ANY COMMUNICATIONS, INTERACTIONS, DEALINGS, ENGAGEMENTS AND TRANSACTIONS WITH OTHERS ON OR THROUGH THE SERVICE, OR YOUR RELIANCE UPON THE SERVICE OR ANY CONTENT UPLOADED OR AVAILABLE TO THE SERVICE, OR ANY FAILURE, ERROR, OR BREAKDOWN IN THE FUNCTION OF THE SERVICE, OR ANY RELIANCE MADE BY YOU ON THIRD PARTY SOFTWARE, HARDWARE OR PLATFORM, OR ANY FAULT, OR ERROR MADE BY OUR STAFF, OR ANY DENIAL OR CANCELATION OF YOUR SUBSCRIPTION, OR RETENTION, DELETION, DISCLOSURE AND ANY OTHER USE OR LOSS OF CONTENT ON THE SERVICE.

THE TOTAL AND AGGREGATED LIABILITY OF THE COMMPANY AND ITS EMPLOYEES, DIRECTORS, SHAREHOLDERS, ADVISORS, AND ANYONE ACTING ON THEIR BEHALF, FOR ANY AND ALL DAMAGES WHATSOEVER ARISING FROM, OR IN CONNECTION, WITH THE APPLICATION OR THESE TERMS, SHALL BE LIMITED TO THE FEES YOU ACTUALLY PAID (IF ANY) TO THE COMPANY DURING THE 12 MONTHS PRECEDING THE EVENT PURPORTEDLY GIVING RISE TO THE DAMAGE.

Indemnification

To the maximum extent permitted by law, you agree to indemnify, defend and hold harmless, us and our staff, at your own expense and immediately after receiving a written notice thereof, from and against any damages, loss, costs and expenses, including attorney’s fees and legal expenses, resulting from any plea, claim, allegation or demand, arising from, or in connection with your use of, or inability to use, the Service, your store or website, any Content, your breach of the Terms, Your breach of any other terms, rules or regulations applicable to the Service, or your gross negligence or willful misconduct.

Links and Commercial Information in the Service

The Application may contain links to Content published on other websites or external sources, provided by third parties. By linking to a certain website, we do not endorse, or sponsor its content, or confirm its accuracy, credibility, authenticity, reliability, validity, integrity, or legality. We assume no responsibility or liability for such third-party websites or content, or their availability.

Governing Law & Jurisdiction

Regardless of Your place of residence or organization, or where you access or use the Service from, these Terms and your use of the Service will be exclusively governed by and construed in accordance with the laws of the State of Israel, excluding any otherwise applicable rules of conflict of laws, which would result in the application of the laws of a jurisdiction other than the State of Israel.

The competent courts located in the Tel-Aviv-Jaffa district will have exclusive and sole jurisdiction over any dispute, claim or controversy arising from, or in connection with, the Service and its use, and with respect to any matter relating to the validity, applicability, performance or interpretation of these Terms. You and us, each, hereby expressly consent to personal jurisdiction in Israel and expressly waive any right to object to such personal jurisdiction or the non-convenience of such forum.

Notwithstanding the foregoing, we may also lodge a claim against you: (a) pursuant to the indemnity clause above, in any court adjudicating a third party claim against us; and (b) for interim, emergency or injunctive relief in any other court having general jurisdiction over you.

General

These Terms constitute the entire agreement between you the Company with respect to the subject matter herein and supersede any and all agreements.

No waiver, concession, extension, representation, alteration, addition or derogation from these Terms or pursuant hereto shall be effective unless effected in writing and expressly.

If any provision of these Terms is held by a court of competent jurisdiction to be illegal, invalid, unenforceable, or otherwise contrary to law, the remaining provisions of these Terms shall remain in full force and effect.

You may not assign or transfer your rights and obligations under the Terms without our prior written consent, which consent shall not be unreasonably withheld. Any attempted or actual assignment by you, without our prior consent, shall be null and void. Notwithstanding the provisions of the Assignment of Obligations Law-1969, we may assign these Terms in their entirety, including all right, duties, liabilities and obligations therein, upon notice to you and without obtaining your further specific consent, to a third-party, upon a merger, acquisition, change of control or the sale of all or substantially all of its equity or assets relating to the Agreement. By virtue of such assignment, the assignee assumes our stead, including all right, duties, liabilities and obligations.

Contact Us

You may contact us with any question that you may have with respect to the Service, at: care@reconvert.com

‍

Last updated: July 23, 2025.

‍