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How Cooper’s Treats Increased AOV by 3% with Upsell.com

Conversion rate

AOV growth

Cooper’s Treats

Launched during the height of COVID, Cooper’s Treats brings dog owners a fun, simple way to make healthy frozen treats at home. The brand’s signature product is a powdered dog treat mix that customers blend with water and freeze, creating a unique, DIY experience for pets and their families. Founded by Alex Willen, the business has grown quickly in just over a year, now generating five figures in monthly sales. Alex runs the business as a solo founder, handling everything from product development to marketing.

LOCATION

San Diego, CA

INDUSTRY

Pets

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When Alex discovered Upsell.com (formerly ReConvert), the lightbulb went off. With a customizable thank-you page and one-click post-purchase upsells, he could seamlessly present the accessory to buyers at the exact moment of peak excitement - right after checkout.

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By setting up ReConvert, Alex was able to:

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  • Highlight his complementary accessory directly after purchase.

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  • Capture incremental revenue without additional ad spend.

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  • Launch upsells in just minutes, with no added complexity.

“Over 15% of my orders now include an accessory upsell with Upsell.com. It lifted my AOV by more than 3% almost instantly, and all it took was a few minutes to set up. For a solo founder, that’s game-changing.”

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Alex Willen, Founder

The impact was both immediate and measurable. Within a day of launching Upsell.com, multiple customers had already added accessories to their orders. Today, Cooper’s Treats sees:

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  • 15% of orders include an accessory add-on via Upsell.com

  • 3% lift in AOV, improving margins significantly

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  • A new revenue stream that required virtually no ongoing effort

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For a solo founder, efficiency matters. Upsell.com not only boosted Cooper’s Treats’ profitability but did so with minimal setup and zero extra workload. By capturing add-on sales that email campaigns or other channels might miss, Alex has strengthened his margins and accelerated growth.

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In his words, the best part is simple: “It brought in more profits immediately, and all it took was a few minutes of setup.”

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