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How Beast & Buckle Boosted Monthly Revenue by 4% with Upsell.com

CVR on Thank You Page Offers

Monthly Revenue

Beast & Buckle

Founded in 2018, Beast & Buckle is a growing dog accessory brand known for its stylish and functional harnesses. With just two team members, the company consistently ships thousands of orders each month, proving that small teams can build powerful, profitable brands.

LOCATION

South Carolina, USA

INDUSTRY

Pet Accessories

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That’s where Upsell.com (formerly ReConvert) came in. With customizable thank-you pages, embedded videos, and tailored post-purchase offers, Beast & Buckle was able to:

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  • Add personalized thank-you videos to reinforce brand loyalty.
  • Use customizable, segmentable offers to target new buyers effectively.
  • Optimize the thank-you page as a revenue-generating touchpoint.

"ReConvert adds 3–4% to our revenue every month with a 20–25x ROI. The customizable thank-you page lets us increase AOV while keeping our free shipping profitable. It’s easy, effective, and flexible - and the results showed up right away."

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Stewart Anderson, Co-Founder, Beast & Buckle

The results were immediate and measurable. Beast & Buckle saw:

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  • 3-4% lift in total revenue each month directly from Upsell.com.
  • An ROI of 20–25x on their thank-you page strategy.
  • A ~5% conversion rate on post-purchase offer popups.

On a practical level, this means higher AOV with no added acquisition cost. Since Beast & Buckle offers free shipping, increasing revenue per order helps reduce the shipping cost per dollar of revenue, boosting overall profitability.

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Upsell.com has become a critical part of Beast & Buckle’s growth strategy. Stewart Anderson shared that if the app disappeared tomorrow, it would make a significant negative impact on their business.

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In his words, Upsell.com is:

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  • Easy
  • Effective
  • Flexible

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And the thing they love most? The results.

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