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BJJ Fanatics
BJJ Fanatics was founded by Bernardo Faria and John Danaher, two black belts in Brazilian jiu-jitsu. They wanted to create a shop for BJJ students who want to learn more about the sport and improve their skills. BJJ Fanatics sells a variety of goods, primarily instructional videos & courses, but also gear such as rashguards, and t-shirts.
LOCATION
Massachusetts, USA
INDUSTRY
Sporting Goods
Following extensive research of several Shopify apps, BJJ Fanatics opted for Upsell.com (formerly ReConvert) due to its user-friendly interface, customization capabilities, and the promise of seamless integration with the existing Shopify store.
Upsell.com offered a high degree of customization, allowing BJJ Fanatics to tailor the Thank You Page to match the brand's aesthetics and offer targeted post-purchase upsells.
The app's intuitive design and user-friendly interface made it easy for the BJJ Fanatics team to set up and manage upsells without requiring extensive technical expertise.
Upsell.com's analytics and reporting features provided valuable insights into customer behavior, enabling BJJ Fanatics to make informed decisions and continuously optimize their upsell strategy.
BJJ Fanatics strategically implemented upsell offers on the Thank You Page using a simple thank you page pop-up. The brand featured complementary products such as additional instructional videos, exclusive rashguards, and limited-edition merchandise.
Leveraging Upsell.com's personalization features, BJJ Fanatics displayed targeted upsell recommendations based on customers' purchase history, ensuring relevance and increasing the likelihood of conversion.
The implementation of Upsell.com's thank you page offers yielded remarkable results for BJJ Fanatics in Q4:
💰$452,288 in Additional Revenue in Q4
The Thank You Page upsells generated an extra $452,288 in revenue during the fourth quarter, exceeding expectations and showcasing the strategy's effectiveness.
📈8,065 Additional Orders
BJJ Fanatics experienced a substantial increase in orders, with 8,065 additional purchases attributed to the Thank You Page upsell offers in Q4
💸$56.08 Thank You Page AOV (Average Order Value)
The Average Order Value on the Thank You Page reached an impressive $56.08, indicating that customers were not only receptive to the upsell offers but also willing to spend more per transaction.
🎯11.56% Conversion Rate on Thank You Page Offers
The Thank You Page upsell offers boasted an impressive conversion rate of 11.56%, highlighting the relevance and appeal of the suggested products to the customers.
By strategically utilizing Upsell.com's Shopify app, BJJ Fanatics successfully transformed the Thank You Page into a revenue-generating asset.
The customizable and data-driven approach allowed the brand to boost sales and deliver a more personalized and engaging experience for their BJJ community.
These results underscore the importance of leveraging post-purchase upsells to optimize the customer journey and achieve significant growth for your Shopify store, with very little additional effort.
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