How Cooper’s Treats Increased AOV by 3% with Upsell.com
Conversion rate
AOV growth
Cooper’s Treats
Launched during the height of COVID, Cooper’s Treats brings dog owners a fun, simple way to make healthy frozen treats at home. The brand’s signature product is a powdered dog treat mix that customers blend with water and freeze, creating a unique, DIY experience for pets and their families. Founded by Alex Willen, the business has grown quickly in just over a year, now generating five figures in monthly sales. Alex runs the business as a solo founder, handling everything from product development to marketing.
STANDORT
San Diego, CA
BRANCHE
Pets
When Alex discovered Upsell.com (formerly ReConvert), the lightbulb went off. With a customizable thank-you page and one-click post-purchase upsells, he could seamlessly present the accessory to buyers at the exact moment of peak excitement - right after checkout.
By setting up ReConvert, Alex was able to:
- Highlight his complementary accessory directly after purchase.
- Capture incremental revenue without additional ad spend.
- Launch upsells in just minutes, with no added complexity.
“Over 15% of my orders now include an accessory upsell with Upsell.com. It lifted my AOV by more than 3% almost instantly, and all it took was a few minutes to set up. For a solo founder, that’s game-changing.”
Alex Willen, Founder
The impact was both immediate and measurable. Within a day of launching Upsell.com, multiple customers had already added accessories to their orders. Today, Cooper’s Treats sees:
- 15% of orders include an accessory add-on via Upsell.com
- 3% lift in AOV, improving margins significantly
- A new revenue stream that required virtually no ongoing effort
For a solo founder, efficiency matters. Upsell.com not only boosted Cooper’s Treats’ profitability but did so with minimal setup and zero extra workload. By capturing add-on sales that email campaigns or other channels might miss, Alex has strengthened his margins and accelerated growth.
In his words, the best part is simple: “It brought in more profits immediately, and all it took was a few minutes of setup.”