PetsConversion rate
AOV growth
How Cooper’s Treats Increased AOV by 3% with Upsell.com
Launched during the height of COVID, Cooper’s Treats brings dog owners a fun, simple way to make healthy frozen treats at home. The brand’s signature product is a powdered dog treat mix that customers blend with water and freeze, creating a unique, DIY experience for pets and their families. Founded by Alex Willen, the business has grown quickly in just over a year, now generating five figures in monthly sales. Alex runs the business as a solo founder, handling everything from product development to marketing.



