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How Lucyd Achieved 4,601% ROI With Thank You Page Cross-Sells

Growth in Revenue

Return on Investment

Thank-you Page AOV

Lucyd

Smart sunglasses brand Lucyd is the brainchild of Harrison Gross, David Cohen, and Konrad Dabrowski – a dedicated trio of tech entrepreneurs passionate about upgraded eyewear.Lucyd offers a one-of-a-kind eCom experience, where you can try on glasses virtually, consult an in-house eye doctor for free, and pick from a huge amount of custom lens options, all at a price that matches standard prescription glasses.

LOCATION

Florida, United States

INDUSTRY

Eyewear

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Move upsells from pre-purchase to post-purchase, where they won't interrupt the buyer's journey


Upsell.com (formerly ReConvert) allowed the team at Lucyd to move their upsells and cross-sells to their store’s thank you page creating a streamlined front-end shopping experience.

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But these weren’t just any upsells; Lucyd took their upsells to the next level with by using Upsell.com's personalized recommendations and countdown timers to drive more conversions.

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In addition, they added other elements to their thank you page such as a birthday collector (which syncs with their email software) and a recommended products section, which allowed them to drive customers back to the store and continue browsing post-purchase.

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With ReConvert everything is geared towards getting that extra revenue. For merchants, it’s pretty much extra sales for no extra work.

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Harrison Gross, CEO

A better shopping experience & a 5.6% revenue boost


Just three months after installing Upsell.com, Lucyd is enjoying a 5.6% boost in their net revenue directly attributable to their customized thank-you page.

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“What we’re seeing is a lot of customers who are coming back and buying something within a couple of minutes,” says Harrison Gross, CEO of Lucyd.

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“When you think about it, It’s a much more logical customer journey compared with mid-sale upsells where you’re trying to sell to shoppers who may not be ready to buy yet”

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With an average thank you page order value of $100+, the team at Lucyd is recouping a 4601% return on investment against the costs of using the app. When we asked Harrison his favorite thing about Upsell.com, he said:

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"With ReConvert everything is geared towards getting that extra revenue. For merchants, it’s pretty much extra sales for no extra work."

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